$500 OFF Bikes | 25% OFF Apparel & Accessories!

Legendary riders Bob Haro and Jeremy McGrath join forces to design and develop 101 Bikes. Where passion meets performance.

COME RIDE WITH US • WE ARE 101 BIKES

Inspired by the scenic beauty and adventurous spirit of California’s iconic Highway 101, the new 101 Bike company proudly introduces its first performance e-bike.

2025 Seaside

$2695 $2195

101 BIKE 

The 101 Bike company was founded in 2023 by a group of longtime friends and action sports industry veterans: Bob Haro, Jeremy McGrath, Scott Sepkovic, and Eddie Cole. One memorable sunset evening on the Southern California coast, the group reminisced about their days of riding BMX